Brand
- Primary Deep navy / indigo, approximately #11133F
- Secondary Cyan-blue lighting tones, approximately #007FA8–#00A9D6
- Background White content sections with dark navy hero areas
- Accent Entecna green, approximately #009E4F
Typography Bold modern sans-serif headings, clean sans-serif navigation/body text, italic white emphasis text in the hero
Visual style Professional, modern, bold, entertainment-focused, technical and editorial
Website analysis
Entecna is a specialist marketing and copywriting website for the professional sound, lighting and AV industry. The homepage uses a clear, service-led structure with strong calls to action, dedicated service categories and credibility sections covering experience, target audiences, testimonials and professional associations. Entecna
Visually, the site combines a dark entertainment-stage atmosphere with a clean corporate layout. The responsive versions preserve the same brand identity while adapting the navigation, hero typography and CTA proportions for smaller screens.
Overview
Entecna is a specialist copywriting and digital marketing business serving professional sound, lighting and AV companies. The project focused on presenting its services, industry knowledge and experience through a clear, credible and visually distinctive website.
The challenge
The website needed to communicate several related services without overwhelming visitors. It also needed to balance technical industry expertise with approachable marketing language, while remaining clear and usable across desktop, tablet and mobile screens.
The solution
The website was structured around four clearly defined service areas: CaseCraft, WriteSource, WebWords and Findability. A strong visual hierarchy was created through a stage-inspired hero section, concise messaging, green CTA buttons, structured service sections and trust-building content such as testimonials, industry experience and client categories.
The responsive layouts retain the same core design while adapting the navigation, typography, spacing and CTA presentation for smaller screens.
Key highlights
- Responsive desktop, tablet and mobile presentation
- Strong stage-inspired hero section
- Clear four-service information architecture
- Brand-focused navy, cyan and green color system
- Prominent but restrained calls to action
- Industry-specific content and credibility sections